Late last month, TikTok introduced a new way to maximize business engagement and provide revenue opportunities to creators in its app.. lightweight, native landing page, built within TikTok itself, which will load up to 11 times faster than standard mobile pages. By David Cohen. Then click Add Products on the right. Instant page is not an external page, hence loads 11x faster which attract more people into your funnel. Create a seamless purchase experience for your shoppers, one CTA at a time. - Set up several different Instant Pages to test their varied effects on your selected audiences. Availability Buying Type: Auction, Reach & Frequency Advertising Objective: Traffic, Conversions, Reach, Video Views Split Test: Supported Promotion Type: Website (Traffic and Conversions Objective only) Placement: TikTok, Pangle For one, the instant page pixel only records 1 button click event. You can also add in a referral link to your website within your Instant Page, but it is an element to consider if you do choose to try out the option. - Include a broader target audience at first, then narrow down to higher-performing segments. When it comes to driving users from an In-Feed Ad to a landing page, every moment counts. Once you got some decent traffic, create a custom audience of people who have added to cart but havent checkout. TikTok supports both video and image ad formats. For months, weve been trackingElon Musks $44 billion dealwithTwitter. Prioritize Vertical Videos To give your ads a native-video like look and feel, all video assets should fit the recommended ad specs (covered later in this post). See howLowerMyBillsused TikTok Instant Page to collect qualified leads for their home refinancing solution with a 20% more efficient cost per acquisition. All kinds of brands have discovered the benefits of using Instant Page, including giants like Maybelline and Grab. Maximize results: Optimize towards conversions that occur on your Instant Page, or leverage the TikTok Pixel to enhance delivery optimization on your own site. Based on the most successful Instant Page campaigns we've seen on TikTok, here are some best practices to remember when creating your own Instant Page: - Create an Instant Page using one of our many available templates, or customize your own from the ground up. Facebook Event Match Quality - Everything you need to know to improve it. Check out this Shopify app that allows installing multiple TikTok pixels & server-side Events API to avoid data loss. Test with TikTok: Measure the Real Impact of Your TikTok Video ViewsReceive insights into the typical user journey on TikTok, and offer tips on how to track the real impact of your campaign's video views. File format: .mov, .mp4, .3gp, .mpeg, or .avi Video size: 500 MB. Aspect Ratio: 9:16, 16:9 or 1:1. January 25, 2022. Drive up to, Learn more about TikTok Instant Page in the. Landing pages can play a vital role in delivering positive campaign results.We'll take a look at how improving landing pages can help to address various pain points advertisers encounter when setting up and running campaigns. Small Business Marketing on TikTok: The Ultimate Guide. Now that the deal is done, we watch as theMusk-Twitter era begins. Nor its their responsibility to ask you about all the cool things about the promoted product hidden away in the sales reps pitch. Driven by native TikTok technology, Instant Page is a lightweight mobile web page that loads at lightning speed up to 11 times faster than standard mobile web. If youve lumped all your site traffic into 1 pixel, theres no way to find out that with a custom audience yet. We guarantee you will get high-quality followers for a . In this section, we'll focus on ads that run on TikTok itself, rather than the family of TikTok news apps. As you can see, the Instant Page builder tool is embedded within the ad creation flow, enabling you to incorporate a range of templates: For another, when you want to optimize towards the people whore likely to add to the cart, you have to give TikTok the add-to-cart data! TikToks Instant Pages are currently in testing, available via a TikTok sales rep, but theyll likely be rolled out to more businesses soon. These days, marketers have more visibility over and flexibility during their campaigns than ever before, as advertising technology continues to transform the way they work. TikToks Instant Pages are a little different, in that theyre focused, ideally, on direct conversion for brands, but it is still a consideration. Its not their fault. TikTok introduced TikTok Instant Page Tuesday, calling it a lightweight native landing page within . To set up a TikTok Instant Page, businesses will need to create an eligible ad on TikTok Ads Manager (full eligibility details here) and then build an Instant Page as the destination link for the campaign. By using TikTok Instage Page, advertisers gain access to: 1. Buy TikTok Followers and fans to gain more exposure and thrive! The goal here is to get more people to view your PDP. Why aren't you riding the cross-border shopping wave just yet? We're on Social Networks. TopView is a video-first format that showcases your brand on TikTok's best and most visible placement, capturing user attention with sight, sound, and narrative.. What's Next Report 2022: Insights into the moments driving trends on TikTok. It's time to level up your campaign's performance. Please download the PDF guide below if you want to know how to set up an instant page. Another consideration for your strategy. If you're looking to go viral, and increase your follower count then buy real TikTok followers from Tikoid. With added vital information about the product and service clearly listed on the Instant Page, it provides prospective users with the necessary consideration points in order to make more sound judgments before purchasing. Add more content to make the product shine, the brand speaks (with adjustable video, carousels, images & text). Enhanced results, with the option to optimize for TikTok Instant Page onsite events Collect more onsite signals to drive higher conversion rates. To do this, select the catalog you want to add products to via the catalog home page. Campaigns that use an Instant Page reduce their cost per acquisition up to 75%, compared to campaigns that don't use the feature. TikTok Instant Page is now available globally for all In-Feed Ads formats. Shoppers Drug Mart: Inspiring at-home glow-ups that captivated millions. In a post on the official TikTok for Business blog, TikTok announced a new "Instant Page" shopping display option that will allow brands to connect their ads to a lightweight mobile landing page. Creators can also choose 540960 px, 640640 px . All product and company names are trademarks or registered trademarks of their respective holders. That means out of every three or four people who view an advertiser's Instant Page, at least one person will engage with the CTA button.Together, these results indicate that TikTok Instant Page effectively drives conversions and lower-funnel actions. For a TikTok advertiser, especially those ecom merchants who are just testing the water, it would probably be well worth a must-try spot on top of their to-do list. 3. The process is a lot like Facebooks Instant Articles, with the content built into the app itself, as opposed to referring users off to a third-party website. Platforms come and go as rival companies launch new products and others become obsolete - making it difficult for marketers to know which platform will suit their needs best. Introducing TikTok Instant Page, a fully customizable, lightning-fast landing page designed to help you close the gap between your TikTok in-feed ads. Flexible customization: Our easy-to-use drag-and-drop module allows marketers to create bespoke page layouts and content without relying on technical teams. Creative workshop in session! Here are the specs for each. Users and brands on TikTok feel the needthe need for speed. Specs for In-Feed Video Ads: Aspect Ratio: 16:9 (suggested) Resolution: must be 540*960px, 640*640px, or 960*540px. All Rights Reserved. - Choose a distinctive call to action button design that matches your brand's style and color, etc. Introduce your brand and encourage new customers to discover and try your products or services. Videos with a resolution of 720 px perform best. That means another pixel has to be set up on your Product Page. User triggers Instant Page by tapping a call-to-action or card within the ad. Online advertising has become the cornerstone of company marketing the world over. TikTok Instant Page Has Significant Effects on Campaign Results. A complementary channel to drive high-intent users to learn more. If those same people added another product to the cart within that session but havent bought anything, you might want to know what that other product is to create, say, a bundle offer? Grow sales: Create visually engaging experiences that showcase your product, service or promotion to customers and grow your sales. Best Practices When Creating Your Own Instant Page. By signing up to receive our newsletter, you agree to our, 32 Predictions for Social Media Marketing in 2023, Instagrams Rolling Out its New In-App Post Scheduling Tools to Professional Accounts, Instagram Provides the Capacity to Add Music to Still Image Posts, TikTok Launches First In-App Shops in the US as Part of Expanded eCommerce Push, Sleigh the Holiday Shopping Season with These Strategies, This Leading Tech Platform Can Significantly Enhance Your Next Virtual Event, Inside the latest trends in direct-to-consumer, Meta Launches New Sports Experience in VR Which Could Help to Spark Interest in the Metaverse, YouTube Tests New Product Tags for Shorts, Expands Music Options for Shorts Clips, LinkedIn Publishes New Overview of its Range of Ad Tools and Options. With this Instant Page as a step in between, the faith of the sales pitch is in your hands. Find a professional creative service provider with TikTok Creative Exchange. But TikTok parent company ByteDance has been making inroads in the global ad market, with annual revenue across its apps more than doubling in 2020 to reach $34.3 billion. Follow us to stay up to date on what's happening at TikTok For Business. If people arent clicking through to your site, and youre not getting referral traffic data, that could be a concern. A user's perception of a TikTok account changes significantly when they see more followers. In the U.S., TikTok. Start embracing the data and technology that's available, optimize your digital advertising campaigns, and squeeze as much return on investment as possible.Stay tuned for more updates and advice from Test with TikTok.Read the previous Test with TikTok blogposthere.Sign upto start advertising on TikTok in minutes. for finance brands. Designed to streamline the customer journey, TikTok Instant Page is a lightweight native landing page within the app that loads up to 11 times faster than standard mobile pages. 2. See howGetcontactused TikTok Instant Page to increase their conversion rate by 23% while lowering cost per install by 29%. - Consider your Instant Page's average view percentage and average view time together for a holistic understanding of the page's performance. Create a buzz around a specific topic. For example:- Interrupted browsing experiences cause higher bounce rates- Slower loading times lead to attention loss- Inconsistent and restrictive designs can feel jarring, and interrupt users' brand experience- Costly 3P tools and resources are often needed to build your own landing page. Here's a short success story to illustrate their experiences: ObjectiveGravity Game Link wanted to drive pre-registrations for its upcoming Ragnarok Labyrinth NFT game launch in Southeast Asia.SolutionThe brand created a customized Instant Page with gameplay images and a swipeable carousel, to attract a wider audience. How significant an issue it is will come down to your ultimate goals and process. This, in turn, shortens their decision-making time. It's compatible with campaigns geared towards Traffic, Conversion, Reach and Video Views. Instant Delivery. Instant Pages are easy to build and customize for your brand.. Instant Pages offer a variety of templates to make it easy to create your own Instant Page, you can also customize your own Instant Page by editing its components like text, picture, video, carousels, and call to action buttons. This fast-loading, lightweight web page loads 11x quicker than a standard web page. Bring together a community. Collect more onsite signals to drive higher conversion rates. So, keep an eye on the wow & persuasive factor when you build your instant page. Increase reach: Reach the maximum number of people in your targeted audience to raise awareness of your product or service. How To Make Blended Baked Oats (TikTok Oats) Get full ingredients list and instructions from the recipe card below. As you can see, the Instant Page builder tool is embedded within the ad creation flow, enabling you to incorporate a range of templates: You can add videos, carousels or product display elements, along with coupons, product shots and more. Freely create an Instant Page to provide a better experience for your target audience. In the left-hand menu, click on Products. Follow us to stay up to date on what's happening at TikTok For Business. Fast loading speeds Using Instant Page reduces your drop off rate, as users can explore more content without leaving the app. Small Business Marketing on TikTok: The Ultimate Guide. Top-view Ads . In the case of Instant Articles, that comes with inherent problems, because it limits the data collection capacity of publishers, where the IA offering is primarily aimed. When it comes to smoothly push your prospects down from the in-feed ads CTA all the way to complete payment on your store, its actually your ability to pull them down that counts. Test with TikTok: A Fruitful Investment for Finance AdvertisersLearn how TikTok users respond to finance-related content and how other finance brands drive success with TikTok innovative ad solutions. Add oats, milk, banana, egg, maple syrup, baking powder, and salt into a blender and blend for 30 seconds until combined. 10 min read. Instant Page loads in a flash, and the user can learn more about the brand message or offer. This type of ad appears at the top of For You Page when users first open the app. You can create a page if you wish to: Facilitate exchange around a theme or a community of interest. Marketing decisions can be made in real time, with precise targeting, due to increasingly innovative solutions. Seamless customer journey: Streamlined browsing on TikTok and owned sites ensures a smooth experience for users. Our solutions deliver leading returns on investment, and they even prime audiences for your advertising on other platforms too. If they don't, TikTok is most likely not going to accept your ads. Learn how to unleash your creativity and make persuasive brand stories through TikTok. Learn more about TikTok Instant Page in the Business Help Center. Get the free daily newsletter read by industry experts. A pop-up will appear asking you to download a product template. Grow sales:Create visually engaging experiences that showcase your product, service or promotion to customers and grow your sales. Test with TikTok: How to Maximize the Value of Your Ad SpendLearn how Southeast Asia advertiser used TikTok's Value-Based Optimization feature to improve their return on ad spend. Whether you're a pro or beginner in video content creation, you should consider the following TikTok video sizes and specs to make the most out of your TikTok activity: Canvas size (TikTok video size width and height): 10801920. With Instant Page, brands can reach and engage customers in sales and conversations for optimal campaign results. Drive up to 40% lower cost per action when optimizing towards conversions that occur on your Instant Page.1. Follow us & get in touch! In short, youre entering the world of the funnel. Solving Pain Points Through TikTok Instant Page. To drive traffic to an external website: although not mandatory, you should use the TikTok Pixel to track user actions and traffic on your website. Vertical videos with a 9:16 ratio perform best. Within an Instant Page, users can view videos and images, swipe through carousels, or click on buttons to explore another destination all without leaving the TikTok app. Through a stronger narrative to inform and influence users, the Instant Page maximizes results by optimizing towards Instant Page onsite events, which drives more engaged users to the destination page.Campaign results from our platform prove this again and again. All this helps to achieve the greatest possible value of out of media buying activities.Many marketers tend to focus on standard optimization methods such as adjusting targeting strategies, the creatives themselves, and/or bidding strategies to optimize each campaign. In the Ad Group Level, choose TikTok Instant Page instead of the external website (your stores). Here are the ad formats and specs available on the TikTok ad platform. You cant filter events together with the product being interacted. We are thrilled to bring you the highly-anticipated TikTok Creative Excellence class. Instant Page allows brands to tell their story by highlighting products, services and promotions to users coming from In-Feed Ads. Its even more necessary. This helps the system to consistently deliver your ads to users with a higher intent to take lower-funnel actions. Length: up to 60s (suggested 9-15s) File Options: .mp4, .mov, .mpeg, .3gp, or .avi File Sizes: less than 500 mb. 2016-2022, TikTok Instant Pages: Better Ad Conversions, Print Advertising Does it Matter for Real Estate Agencies, ADA Compliance and Websites: What Realtors Must Know. Within an Instant Page, users can view videos and images, swipe through carousels, or click on buttons to explore another destination -all without leaving the TikTok app. What's Next Report 2022: Insights into the moments driving trends on TikTok. Amplifying marketing efforts and driving installs with TikTok Instant Page ads 29% Decrease in CPI 23% Increase in CVR The Objective Getcontact is a global free caller ID app that filters undesirable calls, allowing only the people you know to contact you. This not only boosts load time and conversions, but also encourages users to spend more time learning about the brand. Now you're ready to start adding your products to the catalog, which allows you to create TikTok dynamic showcase ads. They use TikTok Instant Page to drive more traffic and achieve higher conversion rates. Make it irresistible to hit another CTA. Its an interesting way to add more direct, engaging elements to your TikTok promotions, which could help to provide a better user experience though again, it is worth noting that in referring users to an internal page, you do lose the immediate referral traffic benefits and insights. By that I mean: In a platform where youre just 1 swipe away from the rabbit hole full of tantalizing content, people losing focus & patience faster is understandable. To generate conversions directly on your TikTok Instant Page: for reach, video views, and conversions. # x27 ; re looking to go viral, and youre not getting referral traffic data that System to consistently deliver your ads marketing the world over first open the app know improve. 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